Don’t Be The 97,119th Woman to Take Cosmetology - Take Business Instead

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As a high school teacher, I get a real kick out of asking kids what they might want to do for a living in a couple of years and then helping them build some skills with that goal in mind (approaching education this way seems to have a much higher success rate than telling students they have to learn information because someone else thought it was important for them to learn it). Inevitably many of them are not sure, and while this is a good thing, I’ve noticed that the default option for many young women is to say “cosmetology.” Now there is nothing wrong with pursuing a career in cosmetology, I just think there is a smart way to go about building a career in that field, and then there is the path that most young women take. In my area, physical labour is the default option for men that don’t know what to do, and fortunately, because of the farming and energy sectors, there are still very high wages available for anyone willing to put in a hard day’s work. I do sympathize with some of these young ladies who are probably just saying that they want to cut hair for a living because that seems to be more socially acceptable than simply stating, “I’m not sure what I want to do yet, but I’m keeping my options open.” Unfortunately, when you say this enough times, it seems many people convince themselves that this is their future, and consequently, all motivation to reach their academic potential goes out the window.

Reality vs Perception

When you’re in high school the job of beautifying people all day long must look pretty good. I mean makeup and hairstyles are a huge part of your life, and becoming an expert in applying those techniques is probably very alluring. After all, we now tell kids to pursue their own interests no matter what the cost, because you have to love what you do every day (ignoring the fact that many of us don’t have a lot of interests other than hormones and establishing our own identity in high school). While pursuing interests is a great thing, we should probably realize that kids need time to mature and realize what they really have a passion for, before committing to that career path.

What these ladies don’t realize is the incredibly low rate of pay they will likely receive and how hard they will have to work for it. After putting my renowned Google research skills to use, I found that the average wage for a cosmetologist in the USA was about $12.00 and most cosmetologists in both Canada and the USA earn less than $30,000 per year. In order to get this wage, these people must work a job where they are on their feet all day, hunched over (apparently back and neck problems are common in the field), talking to many people they don’t really like, and digging around in hair that may not be very clean. I personally think that if this reality was made more apparent, few women would be so quick to jump into the field.

Run Your Own Show Instead!

Now that is not to say that no one is making money in the field of cosmetology. If you are into the whole hairstyling thing (I’m not going to lie, I’m a pretty low-maintenance guy) you no doubt know that the price for someone to work on your look for an hour is a whole lot more than $12.00 plus the cost of products. There is money to be made – just not by being an employee. Instead, my advice to people that want to get into the cosmetology field is to run their own hair salon or cosmetology business. Take advantage of outsourcing the work, and instead focus your education on running your own business. Whether that means going the college route or the university route, it doesn’t really matter, the reality of that business model makes a lot more sense than working full time to make $30K a year.

The Road Less Travelled

By going to university and taking a Bachelor of Business Administration, or a similar college course, you will cover the basics of how to run a business including basic economic theory, marketing, HR, taxes, payroll, and making a business plan. Not only this, but in your classes, you could focus on making a bevy of very important connections that will be a great help to you as you go forward. The friends and contacts you make while going through a business-related education will give you a great pool of human capital and resources to draw upon when you need help or recommendations for the various aspects of business life.

There are many indirect benefits to pursuing this goal relative to the far more common one of going to a cosmetology training school. Instead of devaluing the education all around you in high school with an attitude of, “I won’t need to know this in life,” I believe that students would be more willing to strive to learn new things, especially in math and business courses. If your business eventually fails for one reason or another, you are now left with some very marketable skills, and a ton of valuable experience. This is a much more enviable position to be in than fighting for a spot in a salon with dozens of others who are just as qualified as you are. The smart move is not to default into doing something you’re not sure about, it’s to put yourself in a position to take advantage of the fact that there are so many people out there who are willing to let the default position become the path they choose.

The Wealthy Cosmetologist?

The Wealthy Barber didn’t get wealthy because he was a better barber, he got wealthy because he was a better businessman. I’m fairly certain that as a future entrepreneur looking to get into the cosmetology industry, you could pick up the vast majority of what you need to know on the fly by talking to experienced people in the field. An alternative arrangement might be to cut in a very experienced cosmetologist who has a long client list as part of your ownership team. In exchange for her expertise, you would get to learn from the best, and promote the fact your product is top-notch. If all else failed, there are plenty of 6-month courses out there being advertised if you felt you really need training in the art of cosmetology. Trust me, your business skills will be in much higher demand than your hairdressing background. The supply of trained cosmetologists far exceeds the demand. Don’t end up on the wrong side of that equation, take advantage of it instead!

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